Hospitality Management and Marketing

Descreption:

Hospitality Management and Marketing is the compulsory subject that becomes an integral part of the
tourism business in Bali, especially in the destination marketing, marketing organisation from companies, accommodation management, food & beverage services.

Topics:

• The activities of the hospitality industry
  theaccommodation,
  classification of hotels,
  types of hotels,
  hotel management,
  thefunction of and department of a hotel
  Assignment consultation
• Introduction to marketing theories
• Understanding the role of marketing within a globalized hospitality organization
• Developing opportunities & strategies
• Hospitality and tourism managementstrategy
• Hospitality and business potentia
• Industry Philosophy
• Service and TQM